The rebrand was originally planned to coincide with our 10th anniversary in June last year, but, like many others who faced delays or sudden change, our announcement had to wait. Our focus moved to dealing with how Covid 19 was going to affect ideaSpace. The timing, however, seems better this way - it’s in step with coming out of lockdown and the optimism of getting back to the office, along with the spring sunshine and a hopeful summer ahead.
Our fresh new look reflects our vibrant community of founders and their teams.
The founders and entrepreneurs at ideaSpace work alongside each other while developing their business models, and it is this sense of community which is now reflected in our revitalised, clear and clean brand. The speech marks in the logo sum the place up perfectly – we provide the opportunity for shared knowledge, networking and for those magical serendipitous moments which can only happen when you are working in the same space (whether it be physical or virtual!). Our colour palette is bright, vibrant and current and our visual communications utilise simple, stylised graphics. Just to note, it will be a process of change due to current circumstances with updates made to signage and various collateral over the next few weeks.
We hope you like the new look as much as we do – it’s an exciting time for ideaSpace as we head into the next 10 years and we are so glad to have you with us!