The ideaSpace podcast with Simon Hall

This episode is the next in our Business Basics series and focuses on communication for Start-ups. Simon Hall, a journalist of 25 years' experience, mostly as a News Correspondent with the BBC, is our guest for this episode. He's also an author of eight novels and a series of non-fiction business communication books. He supports startups and entrepreneurs, particularly with communication skills and packages, including pitching for investment and customers. He spoke to us about all things comms, with a focus on Founders and Start-ups. The episode is full of hints and tips on pitching and presenting, offers guidance on how to avoid the common communication traps and tells us why storytelling is an important way to communicate your brand. It's also full of practical advice to help you define a headline and your core value proposition. If you're not sure where to start with communications for your Start-up then this is the episode for you!